Integral Ad Science Releases Q3 2014 Media Quality Report, Now Including Video Advertising Metrics as Channel Grows

NEW YORK, NY--(Marketwired - Nov 18, 2014) - Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today released its Q3 2014 Media Quality Report, representing baseline benchmarks for the industry. Using two inventory sources, Publishers and the combination of Networks and Exchanges, the report updates the industry on four important metrics -- TRue Advertising Quality (TRAQ) Score, brand risk, viewability and ad fraud. For the first time, the report also offers valuable video metrics, including VPAID (Video Player Ad-Serving Interface Definition) viewability and engagement metrics for video advertisements.

Integral Ad Science Releases Q3 2014 Media Quality Report, Now Including Video Advertising Metrics as Channel Grows